DENTISTS!

STOP PAYING MARKETING COMPANIES THAT DON’t GET YOU RESULTS and build an online presence TO brand and position yourself as the authority in your market USING VIDEO!

Here is a great example of a video that builds trust with the future customer. This testimonial video is getting the viewer to know, like, and trust you. By including a customer testimonial to your social media library, this builds VERY POWERFUL social proof by the customer explaining the:

1. The TRANSFORMATION they got

2. The EXPERIENCE they had

WHY VIDEO?

WHEN YOU CREATE VIDEOS FOR YOUR DENTAL OFFICE, YOU:

• Generate sales (and make a return on investment!)

• Automate processes and save time (explaining the same thing over and over)

• Build relationships

• Dominate your market!

WE HELP YOU TO ACQUIRE YOUR DENTAL CLIENTS BY:

• Attracting them using video

• Get them to know, like, and trust you

• Educate and clarify what remaining info is needed to close the sale

GENERAL DENTISTRY EXAMPLES

SAME DAY DENTURES EXAMPLES

IMPLANTS WITH DENTURES
(SUPPORTED/RETAINED) EXAMPLES

DENTAL IMPLANTS EXAMPLES

WHY DO MOST DENTAL OFFICES NOT HAVE GOOD MARKETING?

The issue with most dental offices in their marketing is that they do not CONNECT with their customers.

Most dental offices with bad marketing HAVE THESE THINGS 3 IN COMMON:

1️⃣ No Brand Building; Going Straight For The Sale

2️⃣ Talking Too Much About Yourself

3️⃣ Lack of Consistency

Clients need to know “What’s in it for me?” Make sure your messaging is connecting with the customer. If you can reel in the customer and give them a really good reason to TRUST you over any other dentist.. then you win. Create video content that gives value.

This video content WE are creating is to get people to work exclusively with us and no one else.

Once people get to know you, like you, and trust you then it’s game over!

Referrals are great but sometimes people don’t represent your company in the way you would like them to. No one can explain your company better than you can. That’s why it is important to have a resource that can explain what it is that you do best and have it showing the best version of yourself! Video does this by controlling the narrative and building your brand. By creating these videos they act like a 24/7 salesman for your dental office!

Quick thought: even if your business is mostly referral-based, people are still “checking you out” before deciding to contact you. When they go to your website or profile, have you given them the opportunity to see something that builds a connection?

We always want to try to get to the sale as quick as possible. We just want to create a big glamorous TV commercial to get people to buy once. That’s just not how it works anymore. 85% of people are simply not ready to buy. Therefore, we have to build that connection and deepen our relationship with them that leads them through the customer journey. Things are stacked against marketers, Facebook and Google have tightened things. People are tired of seeing ads and anything that is blatantly presented as an advertisement really stands to be rejected by a majority of people.

You have to get on camera and you have to take charge of your marketing content. People want to work with you… because of YOU! Your offer and company credentials are what reels them in but ultimately they choose to work with you because they connect with you over your competitors.

Instead of being “transactional” in your messaging talk about the “transformation” or “experience” the client will receive! By being conversational in your videos you come across as authentic and someone to be trusted to dental work in your customer’s mouth.

THE 3 video types YOU NEED FOR YOUR DENTAL OFFICE

1. Core story videos are the videos that help to tell your story of who you are, what you do, why you do it, how you do it, and explaining the unique solution that you provide. It allows customers to learn more about you and get to know the feeling of working with you before they work with you. This is where they build a connection with you.

2. Sales and nurturing videos are videos that we structure to take our viewers down “the customer journey” or “the 5 stages of awareness” so that they learn more about our process by warming them up and clarifying what information they need so that we can close the sale.

3. Consumable videos are short-form videos that are timely and show that you are the authority in your area. It can be a quick educational video or you showing some dental tips to gain more trust with your viewers.

GET PERSONALLY INVOLVED IN YOUR MARKETING!

WHO IS THIS NOT FOR:

• DENTISTS/marketing execs who don’t want to appear in front of a camera or invest time in creating video

• Wants to throw money at the problem

• Does not understand that video is how you connect with people (your target audience) for them to trust you enough to buy from you “people buy from people not businesses”

• Not clear enough to get on why you are in business and what you do not willing to put in the work and do what it takes to become a leader in the market

• Not being yourself on camera. the fastest way to destroy trust is by trying to be someone else and not being “real”

• Run half-ass mediocre marketing that leads to poor advertising results and refusing to follow the process

“MARKETING IS STORYTELLING.”

AND

“STORYTELLING IS STORYSELLING!”